At the same time as the rapid development of the national economy and the steady increase in residents' income, my country's jewelry industry has shown a high -speed development trend. In 2010, the total sales reached 125.2 billion yuan, an increase of 41.47%year -on -year. In the first half of 2011, sales revenue reached 110.1 billion yuan, an increase of 68.85%year -on -year.

The domestic jewelry industry is still in its infancy. There are 14 jewelry companies in the "2011 China 500 Most Valuable Brand Ranking List". Except for Hong Kong Chow Tai Fook, most of them have entered the rankings for the first time; on the other hand, the domestic jewelry brand market is high , Companies leading the industry have not yet formed, the industry's "big industry, small companies" situation will continue to be maintained, but the industry's development prospects are good, and leading companies will continue to maintain high growth.

Strengthening channel construction to expand sales, winning the increasingly fierce competition pattern, has become the top priority for major jewelry retailers.

Although China's per capita jewelry consumption level has increased from $ 10.2 in 2000 to $ 18.8 in 2009, compared with developed countries, it is still low. In 2009 China is 8 times and 5 times. In the future, China's luxury market will rise rapidly, and the market size will reach 180 billion yuan by 2015. By then, China will become the world's largest luxury market. And highly elastic luxury goods such as gold and silver jewelry will become the biggest beneficiary of the rapid upgrade of consumption structures in this round of residents.