The origin of jewelry was originally due to the concealment. With the continuous development trend of living standards and people's innovation ability, jewelry gradually began to transform to the decoration part, and then various decorations mainly focusing on decoration emerged. Ornaments are used for decoration and wear. Some accessories can play the role of fragrance, cleaning, beautification, etc. Good accessories can make the wearer look fresh and pleasing to the eye. Many jewelry boutiques on the street also pay more and more attention to the sales market of accessories, and accessories are indispensable in home decoration, birthday gifts, friend gatherings, sending friends of the opposite sex, etc. Consumption trend of jewelry industry: jewelry industry is a new type of industry separated from jewelry and craft gift industry. As the growth point of the new economy, jewelry has gradually become mature in developed countries. All kinds of exclusive stores and sales points are scattered everywhere; Products of various styles and levels fully meet the growing market demand. In Chinese Mainland, jewelry manufacturers are still in the initial stage of development trend. With the rapid development of social economy and culture, everyone has gone from a subsistence type to a well-off type, respecting human nature and fashion, and continuously shaping personality and charm, which has become everyone's pursuit.

From the perspective of the selection trend of platinum jewelry types, jewelry manufacturers have changed their consumption in the sales market. Relevant professionals believe that the consumption growth in China's gold jewelry sales market is mainly driven by three demands, namely wedding, diamond and overseas tourists. The demand for necklaces and pendants is relatively weak compared with diamond rings, especially wedding diamond rings. If commodity prices rise too fast or too high, consumers are very easy to move to other types of jewelry, such as platinum jewelry or K-gold jewelry; In particular, the K gold campaign promoted by the World Gold Council will promote K gold jewelry to compete with platinum jewelry among young people.