When it comes to jewelry design customization, words such as high-end, individuality, and light luxury often flash in my mind. When we walked into the Shaanxi History Museum, we felt the splendor of the Tang Dynasty and the exquisite costumes of the nobles. It turns out that private customization is nothing new. Since the 18th century in Europe, aristocrats and celebrities began to choose personalized jewelry to match their clothes, highlighting their unique identity.
It can be seen that privately-made jewelry is favored by the elites. With the continuous development of the jewelry industry, jewelry prices have become increasingly transparent. Colored gemstones, especially diamonds, have become the mainstream trend of mass consumer goods from high-end consumers to ordinary working class. More and more enterprises and business owners are beginning to realize the importance of personalization.
Recently, the largest jewelry seller in the United States said recently that it has opened a personalized jewelry design center in 19 stores across the United States, through experiential services, allowing customers to see how artisans adjust rings, set diamonds and draw sketches.
In terms of goods and services: personalized jewelry customization greatly triggers the user's sense of being respected, allowing consumers to show themselves according to their own preferences and fully demonstrate their personal taste
In terms of expressing affection, personalized customized products are no longer a mere commodity. It is a special thing that entrusts people's aesthetic taste and unique mind, and uniqueness can better express deep love.
The consumption upgrade has brought about a trend of jewelry customization. With the consumption upgrade and consumption diversification in the domestic jewelry market, high-value and customized products with exclusive characteristics have gradually become an important demand for consumers. Especially in today's "new retail" era, personalized jewelry customization service is to make full use of Internet publicity to popularize product knowledge to achieve a 360° all-round interpretation, focusing on product functions and providing supportive user experience in publicity. They are no longer limited to high-end shopping malls or stores. Jewelry studios can be found everywhere. Free jewelry designers communicate with their customers about customized details such as gemstone design and production through the imagination of their brains, so as to complete the products that are more suitable for users. Jewelry products. In the new retail environment, the user experience is particularly important for jewelry customization services. The post-90s and post-00s with distinct personality have gradually become the main consumers. After entering the middle-aged and post-70s, the post-80s generation will consider relevant factors such as price, practicality and quality when choosing products. ! And the post-90s group pays more attention to the pleasure brought by the product itself!
The survey data shows that the traditional single consumption status quo can no longer meet the needs of consumers. In 2019, the size of my country's custom furniture market is about 198.4 billion yuan; the size of the clothing customization market has approached 200 billion yuan. As more and more leading companies in the industry start customized business, as a jewelry industry, users can not only participate in the design and selection of gemstones, but also find exclusive emotional expressions by creating, using, and purchasing emerging scenarios.
What are the new ways of foreign jewelry customization e-commerce, whether it is emotional story sales, or to seize the general trend of consumption upgrading, under the brand concept of protecting sincere love, it will bring a refreshing experience to jewelry consumers, and also provide jewelry for the development of the jewelry industry. new ideas
