Consumption upgrades have brought the jewelry industry. At the same time, in the context of excess global liquidity, precious metals have gradually become an important way to resist inflation. effect. What is more exciting in the industry is that although the per capita jewelry consumption of China has increased significantly in recent years, from $ 10.2 in 2000 to $ 18.8 in 2009, but compared with developed countries in the world, the per capita jewelry consumption of China has significantly bias. Low, this means that the space for the development of the industry is still very large.

In 2009, China's per capita jewelry consumption was only 18.8 US dollars, while the US and Japan's values were $ 154.7 and $ 89, respectively, 8 times and 5 times that of China. China also has a large gap compared to the global average of $ 43. From the perspective of gold consumption, the situation is also consistent. Statistics of the World Gold Association show that in 2009, my country's per capita gold consumption was only 0.33 grams/person, while Japan, which belongs to Asia, is 1 gram/person, and South Korea is 1.3 grams/person. If my country's per capita jewelry consumption level can reach the level of the above -mentioned countries in the future, the demand for jewelry in my country will expand by about 5 times.

Such seductive markets will naturally "recruit bees and butterflies." An industry veteran revealed that the large -scale pouring capital into the jewelry market began in 2005. However, while the jewelery industry is prosperous, the development bottlenecks are not expected. Yang Sixi, deputy secretary -general of the Chinese Jewelry and Jade Jewelry Association, said: Jewelry jewelry is facing the operating risk of relative production capacity and increased price fluctuations.

The rapid growth of jewelry consumer market has also brought some hidden concerns to the industry. More and more capital has begun to pour into the jewelry market. Enterprises have expanded rapidly with the help of capital power, but a considerable part of them are too blind during the expansion. Some companies have desperately develop franchisees and stores, and have quickly occupied the market through low prices and wide coverage strategies. The innovation enables the entire marketing system to build, forming the long -term attention and interest of customers.