With the rapid development of the national economy and the steady increase of residents' income, China's jewelry industry has shown a trend of rapid development. In 2010, the total sales reached 125.2 billion yuan, a year-on-year increase of 41.47%. The performance of gold, silver and jewelry enterprises above the designated size was even more impressive. In the first half of 2011, the sales revenue reached 110.1 billion yuan, a year-on-year increase of 68.85%.

The domestic jewelry industry is still in the initial stage of development. There are 14 jewelry enterprises in the "2011 China's 500 Most Valuable Brands Ranking List", with the exception of Chow Tai Fook in Hong Kong, most of which entered the ranking list for the first time; On the other hand, the domestic jewelry brand market is highly regional, and the enterprises leading the industry have not yet formed. The "big industry, small company" situation of the industry will continue to maintain, but the industry has good prospects for development, and leading enterprises will continue to maintain high growth.

It has become a top priority for major jewelry retailers to strengthen channel construction to expand sales and win in the increasingly fierce competition.

Although the per capita jewelry consumption level in China increased from US $10.2 in 2000 to US $18.8 in 2009, it is still low compared with developed countries. In 2009, the per capita jewelry consumption in the United States and Japan reached US $154.7 and US $89, respectively, 8 and 5 times that of China. In the future, China's luxury goods market will rise rapidly. By 2015, the market size will reach 180 billion yuan. At that time, China will become the largest luxury goods market in the world. Luxury goods with high elasticity, such as gold, silver and jewelry, will be the biggest beneficiaries of this round of rapid upgrading of residents' consumption structure.