Individuals pursue uniqueness, which is natural for humans. So what are the benefits of customizing jewelry? After the consumption period of logo worship, consumers began to pay attention to personalized customization services, tailoring high-quality jewelry for themselves. In China, customized jewelry is no longer unfamiliar, and compared to traditional purchasing methods, the benefits of customization can be said to be comprehensive. At present, the quality of e-commerce in China varies greatly, and some people may profit by mixing their eyes and fish. The usual methods are insufficient material quality, reducing the weight of gold, and using low-grade gemstones and diamonds. So it is important to inquire about the customization details and product details during the transaction process. Payment must be made after re inspection. Don't be afraid of trouble, choose products that can be returned or exchanged, and choose third-party guarantee transactions, such as trading on Taobao, otherwise it will be more difficult to protect rights. A common phenomenon in online stores is that the actual product is very different from the inspection report, and it is highly recommended! Factory direct sales! Most real factory direct network customization is still good, at least the factory has two traditions: production standards and meeting customer order requirements. Not every factory does personal customization, as most factories produce bulk goods and it is usually difficult to get the lowest price for individual items. Factory customization has its unique advantages. Firstly, as the manufacturer of products, the factory does not go through layers of price increases from wholesalers, distributors, or agents, and has a very obvious price advantage. In addition to price advantage, there are two other considerations when customizing jewelry: craftsmanship and assurance. These two points are different from each factory. I only said that our company customizes jewelry (without comparative information, we can only advertise), and our main project is personal customization rather than bulk production! The comparison between customized jewelry and big brand craftsmanship is no less impressive. The competition of craftsmanship is not a competition of factory area and scale, but a competition of technician skills and experience, just like delicious food may not necessarily be from a big hotel. Many people can actually afford luxury brand jewelry and enjoy the styles of luxury brands. They just feel that the brand premium is too high and choose to customize the same jewelry to wear, which is understandable.