Stainless steel jewelry uses stainless steel as the main raw material. Due to its relatively low price, it is very popular in Europe and the United States, and it also occupies a certain proportion in the Hong Kong market, and the market prospect is very good.

Manager Li said that the stainless steel jewelry industry is currently mainly facing the European and American markets, which is to help overseas manufacturers process jewelry. Due to the difference in traditional values between China and the West, the Chinese mainland market focuses more on value preservation than design. Because of this, the vast mainland market has not been developed, and opportunities and challenges coexist"

Unlike precious metal products, stainless steel jewelry is a fast fashion consumer product, and the craftsmanship of the product is extremely important. So Manager Li invested a large part of the company's income in design, which is one of the reasons why sales increased by more than 200% last year.

As the status quo and prospects of stainless steel jewelry are bright, the pressure of competition also follows. Manager Li said that due to the traditional cheap labor and jewelry processing, there is a lot of competition among Thai counterparts. But he believes that instead of competing on price, it is better to focus on the process to lock in a higher level of spending power.