In recent years, the traditional silver decoration has been well received by many consumers, especially female consumers. Some ethnic minorities in our country, such as Miao's silversmiths, have developed their industry. But compares with foreign brand, our country silver ornaments brand awareness is still high enough. Compared with gold, platinum, jewelry and other jewelry, the cost of silver jewelry is relatively low, the price is low, the public can afford to consume the jewelry, especially the young consumer groups, silver jewelry not only meet their fashion needs, but also closer to their purchasing power. So what will be the future development prospect of the silver jewelry industry?

Silver jewelry is relatively safe compared with other jewelry. The alloy material will cause certain damage to the human body, especially the silver jewelry that is directly in contact with the skin, such as earrings and necklaces. Simplicity is one of the characteristics of silver jewelry, neither luxurious nor tacky, suitable for people to wear. In the consumption area of silver jewelry, the consumption in big cities is faster than that in small cities, the consumption in the south is faster than that in the north, and the consumption in cities is faster than that in the countryside. Jingbaihui believes that as a kind of jewelry consumer goods, silver jewelry is greatly affected by subjective factors, which makes the jewelry sales and the economy often inconsistent. In recent years, silver jewelry has attracted more and more attention due to the increasing sales, after all, silver jewelry is subject to competition from various sectors, such as gold jewelry, crystal jewelry, and increasingly innovative high-tech products.

According to the 2010 China Silver Jewelry Market Prospect Analysis and Investment Feasibility Analysis Report released by Sump Consulting, China's silver jewelry consumption has changed from low-end consumption to high-end and high-grade silver jewelry. Consumers' taste has become more fashionable, so the style of silver jewelry will become more and more international. The low-end jewelry that attempts to compete with the advantages of low lattice in the market will be less and less competitive, which makes the domestic silver jewelry enterprises threatened, so that the enterprises have to pay more and more attention to the development of high-end products, increase the emphasis on product differentiation, the future silver jewelry industry development prospects are promising.