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Competitive advantages of the four major markets for stainless steel jewelry

time:2022-05-05 source:sznbone Views:


1. The value-preserving design of stainless steel jewelry

                According to a spot check, stainless steel jewelry is very popular in Europe and the United States, and it also has a relatively high proportion in the Hong Kong market. The market prospects are broad and good. The stainless steel jewelry industry is currently mainly oriented to the European and American markets, that is, helping overseas manufacturers to process jewelry. Due to the differences in traditional Chinese and Western values, the Chinese mainland market pays more attention to value-preserving design. Our stainless steel jewelry introduces a large number of industry talents and strives for excellence in design, thus ensuring the fashion and artistry of the design, and the audience and consumer groups are also wider.

, Has grown into a fashionable consumer product

                It is understood that the vast mainland market for stainless steel jewelry has not been developed, so the domestic market is "opportunities and challenges coexist." Stainless steel jewelry is different from jewelry products, it belongs to fast-fashion consumer goods, and the craftsmanship of the products is more novel. With economic growth, jewelry is no longer a luxury consumer product for a small number of people. The general consumer group has grown up. Stainless steel jewelry has been widely used by consumers for its exquisite design, wear-resistant and anticorrosive material, and full sense of fashion. Favorite.

Obvious price competitive advantage

               Different from traditional jewelry, stainless steel jewelry is made of titanium steel as the main raw material. It has advantages different from traditional jewelry in terms of raw materials, and its design requirements are also quite high. It also has the ability to maintain value in value, so that jewelry has Features of high value and low price. The cost of manual processing is also lower, so the price advantage is more prominent in competition with traditional jewelry. It is precisely because of this major feature that the consumer group has become broader and has become a major business opportunity for dealers.