Basic Industry Information

Jewelry industry, people began to pursue fashion and personality, thus promoting the development of this new industry. Accessories industry enterprises mainly enter the Chinese mainland from two directions. First, in the early 1980s, jewelry manufacturers from Hong Kong and Taiwan moved to Guangdong, which gradually formed the current Guangdong jewelry industry cluster. Second, at the end of the 20th century, the Korean jewelry manufacturing enterprises transferred to Qingdao, which gradually formed the present Qingdao jewelry industry cluster; The formation of Yiwu jewelry industry cluster is quite special. It first relied on the world's largest small commodity market. Later, domestic manufacturers introduced jewelry and production technology from Guangdong, and gradually formed a jewelry industry cluster in the early 1990s.

At present, the jewelry industry is in a stable and rapid development stage. In the next few years, with the sustained and rapid growth of the national economy and the continuous improvement of people's material and cultural living standards, the consumption of the jewelry industry will make greater strides forward.

Industry outlook

Jewelry industry is a highly market-oriented industry with numerous competitors, low market concentration and fierce competition among brands. Some brands mainly produce high-end luxury jewelry. With their good brand image and mature management, they have established a certain reputation in the domestic market, and have strong competitiveness, occupying a large share of the domestic luxury jewelry market. There are also some domestic well-known brands, relying on its advantages or characteristics in research and development, design, production, service, to participate in the national market competition, and strive to expand to the international market, in the competition to constantly improve their competitiveness and market share, in the same industry and consumer groups have a high influence. In addition, a large number of domestic second-tier brands and local small manufacturers have not yet formed a national layout, focusing on the regional market, among which a few enterprises have strong competitiveness in the regional market. Most produce cheap products and compete mainly for the local mass market.

Benefiting from the change of consumption structure, China's jewelry industry has shown a trend of rapid development. In the next ten years, the number of middle class consumers in China will show a geometric growth trend, and the expansion of middle class will surely promote the rapid growth of jewelry consumer goods.

Although China's per capita jewelry consumption has increased significantly in recent years, compared with developed countries in the world, China's per capita jewelry consumption is significantly lower. If China's per capita jewelry consumption level can reach the level of the above countries in the future, China's jewelry development space is huge.

Industry development trend

At present, the jewelry industry is in a stable and rapid development stage. In the next few years, with the sustained and rapid growth of the national economy and the continuous improvement of people's material and cultural living standards, the consumption of the jewelry industry will make greater strides forward. With the development of the second and third tier cities in China, the consumption demand of urban and rural residents will bring rare development opportunities to jewelry enterprises.

(1) Jewelry. Due to the demand and change of market environment, it will be a big trend for fashion jewelry to develop into semi-jewelry.

(2) Accessorization. At present act the role of jewelry to change gradually, act the role of a direction to deduce. Accessories is a major field of future fashion industry development, the future development space is huge.

(3) Jewelry branding. Today's market is polarised. On the one hand, they are large enterprises with R&D and production capacity and high brand awareness. Under the current environment, sales of such enterprises still maintain a high growth rate. On the other hand, the majority of small and medium-sized jewelry enterprises, by the impact of the external market, as well as the lack of their own competitiveness, profits continue to decline. At present, China's jewelry brand construction is still in an initial stage, the scale, brand international influence, brand added value and so on are still relatively lacking, which has become one of the prominent bottlenecks for China's jewelry industry to participate in the economic globalization. Therefore, in the future for quite a long time, the construction of jewelry brand is inevitable.

(4) Jewelry e-commerce. Most of the jewelry enterprises have their own e-commerce team. Some companies even spend a lot of money to hire experienced e-commerce operation teams to layout online marketing channels. Well-known brand enterprises have achieved good results on the road of e-commerce. And a large number of small and medium-sized jewelry enterprises are also involved in the operation of e-commerce.

(5) Market segmentation. It is an indisputable fact that the overall market of jewelry industry is slant light. Although affected by the environment, but strong brand expansion of the pace still did not stop. These brand enterprises strengthen their brand influence by means of channel sinking, channel expansion, refined operation, product chain improvement and so on. At present, the industry market segment new sharp brand is still emerging. The market is gradually cut, segmented field pattern highlights.

(6) Distribution. Yiwu, Guangdong and Qingdao are the main production and wholesale base in the jewelry industry. The jewelry market in Guangdong mainly focuses on the wholesale of middle and high-grade jewelry. Yiwu is still low - price, low - grade products wholesale - based. Under such conditions, the domestic jewelry market has undergone significant changes, and the market layout is divergent.

(7) Poor enterprises will be eliminated. In the industry has played a world of big brand enterprises, relying on the accumulation of popularity and visibility, there are good order volume. At present, the jewelry industry encountered the problem is common, but also fundamental. Not a temporary slowdown, but a structural slowdown. If can't find the transformation method, finally can be eliminated out. What will be left will be brand enterprises with visibility and influence in the industry, and the phenomenon of survival of the fittest in the industry is beginning to appear.