Jewelry manufacturers said that the jewelry industry is an emerging industry separated from the jewelry and craft gift industries. Jewelry as a growth point of the new economy, developed countries have gradually become mature. All kinds of exclusive stores and sales points are scattered everywhere; Products of various styles and levels fully meet the growing market demand. In mainland China, this industry is still in its early stage of development. With the rapid development of social economy and culture, it has become the pursuit of people to go from the food and clothing type to the well-off type, advocate human nature and fashion, and constantly shape personality and charm.

From the perspective of the choice of platinum jewelry varieties, there are variables in market consumption. Relevant experts believe that the consumption growth of China's gold jewelry market in the future will be mainly driven by three demands: wedding celebration, diamond jewelry consumption and overseas tourists' consumption. The demand for necklaces is weaker than that for rings, especially wedding rings. If commodity prices rise too fast or too high, consumers are easy to turn to other jewelry varieties, such as platinum jewelry or K-gold jewelry; In particular, the K gold campaign promoted by the World Gold Council will promote K gold jewelry to compete with platinum jewelry among young people.